PRESENCE. RELATIONSHIPS. RESULTS.
Dedicated sales leadership
for premium wine brands.
Sharkey & Co. partners with only five brands, providing the strategic focus and field presence typically reserved for enterprise operations.
We show up so your brand is seen,
your story is known and your wines are remembered.
Commercial Audit & Strategy.
We analyze performance, prioritize markets, refine pricing, and build plans that drive real results.
Field Execution & Distributor Management.
We show up - training reps, visiting accounts, and building programs that grow your brand with focused attention.
Analytics & Forecasting.
We turn your data into clear direction, modeling performance, spotting opportunities, and guiding smart decisions.
Transparency & Accountability.
We track performance monthly and review quarterly so you always know what’s working and where we’re adjusting.
Built for established brands ready to grow.
We work exclusively with producers that have proven product-market fit but lack the resources for dedicated national sales leadership.
A GOOD FIT
Active distribution in 5+ states
300+ cases/month national depletions
3+ years in the US market
Importer in place but stretched thin
Feeling under-represented at wholesale
Willing to share depletion data
NOT A FIT
New brands seeking US market entry
Fewer than 5 states of distribution
Direct-to-consumer only producers
No importer relationship in place
Early-stage depletions (<300 cases/month)
Unwilling to share depletion data
Structured for results, not retainers.
Three phases to build shared understanding and deliver measurable growth.
PHASE 1
Market Audit & Go-to-Market Blueprint
A full commercial diagnostic: distributor performance review, depletion analysis, market prioritization, and competitive assessment.
Deliverable: a written go-to-market blueprint with clear strategy, market targets, and success metrics.
PHASE 2
6-Month Embedded Engagement
Monthly retainer covers all travel, market visits, distributor management, trade shows, incentive design, and reporting. Plus a depletion override on growth above baseline - invoiced quarterly. You pay the override when we grow your business.
PHASE 3
Ongoing Partnership
After six months, we continue month-to-month with 30 days' notice. Retention through results, not contracts.
